Title Customer Satisfaction in Sarıkamış Skiing Center and Impacts on Rural Settlements
Authors Uğur ÇALIŞKAN
Abstract Tourism has been one the fastest growing sector over the 60 years. Owing to tourism activities create income and revenue sources new destinations emerged and the basic infrastructural investments were materialized. The new investments resulted in new job and income opportunities. In parallel with increase of number of visitors, it is brought not only socio-economic benefits but also difficulties to local society. Depending on the degree that local residents take important parts in tourism plans and development, tourism can make great deals to improvement in rural places and if the local residents are satisfied with tourism sector, it may directly influence the sustainability of tourism. Thereby, local residents, tangible and intangible assets have to be taken into consideration during tourism planning and development process This study has been done in Sarıkamış which is in northeastern part of Turkey, which has rural features and which is one of the most important winter tourism centers of Turkey to examine the satisfaction level of Sarıkamış guests. Other main purpose of the study is to develop the advices to increase the socio-economic benefits to local people of Sarıkamış and Kars. Within the scope of the study, the guests of Sarıkamış Skiing Center were asked for filling the questionnaires. Data obtained has been analyzed at the base of SPSS program and the results show that for the satisfaction of guests; physical infrastructure, opportunities to interaction with local culture and tourism assets is significant. Theoretical and practical implications of the findings are also discussed in the paper.
Keywords Winter tourism, TRA2 Region, Sarıkamış, guest satisfaction, rural settlement, local assets, product diversification
Journal IJSES - International Journal of Social and Economic Sciences
Issue Issue 2
Page 103-112
Year 2015
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