Title Problems and Solutions for the Marketability of the Province of Şanlıurfa
Authors Burhanettin ZENGİN, Gül ERKOL
Abstract In today’s world, cities have increasingly important value as economic actors. In our ages which competition between region and cities rather than countries, Showing cities up marketing strategies is crucial to improve the competitiveness of countries. Beter marketing of a product increases the revenues and marketability of the cities means more physical and human capital withdrawal and therefore the acceleration of economic and social development. The aim of this study was to identify the existing potential of the province of Şanlıurfa, marketing activities, and examine the problems and to birng propose solutions. The scope of work; ten local administrative units, NGOs, Business managers in private sector who connected with promotional and marketing activities were interviewed. Methods of qualitative research interview method were used. The data mentioned units have been achieved by a meeting with a senior executive. The data were analyzed by pualitative methods. The results obtained are presented in the light of advice and recommendations fort he regions’s marketability.
Keywords Şanlıurfa, City Marketing, Religious Tourism, Marketing
Journal IJSES - International Journal of Social and Economic Sciences
Issue Issue 1
Page 085-094
Year 2013
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